Privacy Policy

Privacy Policy

Last updated: August 2024 

Introduction and Scope

Please read the Peak Power Privacy Notice carefully to understand what information is collected through Peak Power, how this information is used, and when it may be disclosed. 

 

In this Privacy Notice, “Peak Power” refers to our website, our application, and the products and services offered through our website and application. References to “we”, “us” or “our” means Peak Power. 

 

By visiting our website and using Peak Power services, you provide your consent and agree to the collection of personal data in a lawful and fair manner. We ensure that the collection and processing of personal data adhere to applicable privacy laws and regulations. If you have any questions or concerns about the data we collect and how it is used, please contact Peak Power directly using the contact information provided in this privacy policy. Even if you do not read the entire Peak Power Privacy Notice, the agreement and consent applies. 

 

While using the Site, you may provide Peak Power with certain personally identifiable information that can be used to contact or identify you. This information is collected through forms, calendar bookings, content downloads, and/or subscriptions sign ups. 

Data Controller and Data Processor

Peak Power serves as the data processor for most information entered into any Peak Power applications, websites, and supporting systems. Peak Power also collects certain information directly from users for security, logging, and application performance purposes, where it acts as the data controller and processor. Peak Power may engage third-party sub-processors (as detailed below) to support its operations. If you have any inquiries about the processing of your personal data, please contact us using the contact information provided in this privacy notice. 

 

Types of Data Collected

Peak Power strictly limits the collection of personal data to only the information that is necessary to perform and provide services or fulfill a direct business need. We adhere to the principle of data minimization, ensuring that only the minimum amount of personal data required is collected and processed.

When collecting personal data, we strive to be transparent about the purposes for which the data is being collected and how it will be used.

Peak Power applications collect the following types of personal data: cookies, usage data, email address, phone number, first name, last name, province, state, country, ZIP/Postal code, city, address, company name, social media profiles, cookie data, and geolocation information.

Certain data may be mandatory for the use of the Peak Power application, while other data may be optional. When data is mandatory, it is clearly indicated throughout the website and application. Users are free to choose not to provide optional data without any impact on the availability or functionality of the service. If you have any questions about which personal data is mandatory, please contact us using the contact information provided in this privacy notice.

Peak Power applications may collect personal data that users provide voluntarily or collect usage data while using the website, web application, and supporting applications.

Furthermore, the Peak Power website and its supporting applications may use cookies and other tracking technologies to enhance the user experience and provide specific functionalities. Please refer to the Cookie Policy below for more information.

Log Files

We may use log files to track actions occurring on the Site and collect other data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web Beacons

Our Site, third-party advertisements, and our emails may contain small electronic files known as web beacons (also referred to as clear GIFs, pixel tags, and single-pixel GIFs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related Website statistics (for example, recording the popularity of a certain section and verifying system and server integrity). 

Usage Data

Usage Data is collected automatically when using the Site.

Usage Data may include information such as Your Device’s Internet Protocol address (i.e. IP address), browser type, browser version, the pages of our Site that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Site by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers, and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Site or when You access the Site by or through a mobile device.

Safeguards

At Peak Power, we take the security of personal data seriously. We implement robust technical and organizational measures to protect data from unauthorized access, disclosure, alteration, or destruction.

We follow industry best practices and standards to ensure the confidentiality, integrity, and availability of data. Our security measures include but are not limited to:

  • Encryption: We employ encryption techniques to safeguard data during transmission and storage.
  • Access Control: We restrict access to personal data to authorized personnel only, ensuring that it is accessible on a need-to-know basis.
  • Regular Audits: We conduct regular security audits and assessments to identify and address any vulnerabilities or risks.
  • Employee Training: Our employees undergo comprehensive data protection training to ensure they understand the importance of data security and privacy.

 

We are committed to continuously enhancing our security practices and staying up to date with the latest industry standards to provide a secure environment for your personal data.

While we strive to protect personal data, no method of transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security. If you have any concerns about the security of your data, please contact us using the contact information provided in this privacy notice.

Mode, Place, and Methods of Processing the Data

Personal data is processed using computers and technology-enabled tools in accordance with organizational policies and procedures related to the stated purposes. In certain cases, personal data may be accessible to Peak Power employees involved in the operation of the Peak Power website, application, and supporting applications. External parties, such as third-party technical service providers, hosting providers, and IT companies, may also have access to personal data as data processors or sub-processors appointed by Peak Power.

Legal Basis of Processing

Peak Power may process personal data when one of the following legal bases applies:

  • Consent: Processing is based on the user’s consent for one or more specific purposes.
  • Performance of a Contract: Processing is necessary for the performance of a contract between Peak Power and the user.
  • Legal Obligation: Processing is necessary to comply with a legal obligation.
  • Legitimate Interests: Processing is necessary for the legitimate interests pursued by Peak Power or a third party.

 

The specific legal basis for processing personal data will be provided upon request, including whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

 

Place

Data is primarily processed at Peak Power’s operating offices and hosting facilities, located in Canada. However, some data may be stored and processed in the United States or the European Union through third-party sub-processors. Data transfers may involve transmitting user data to a country outside its own jurisdiction.

Retention Time

Personal data is retained for as long as necessary to fulfill the purposes for which it was collected unless a longer retention period is required or permitted by law.

The retention periods are as follows:

Personal data collected for the performance of a contract between Peak Power and a business customer is retained until the contract is fully executed, or until the business customer requests deletion of the data.

Personal data collected for Peak Power’s legitimate interests is retained as long as necessary to fulfill those purposes. For specific information about Peak Power’s legitimate interests, please refer to the relevant sections of this document or contact us using the contact information provided in this privacy notice.

Personal data processed based on user consent may be retained until such consent is withdrawn, provided that it is not otherwise required or permitted by law.

Personal data may be retained for a longer period when necessary to comply with a legal obligation or a lawful order from an authority.

Once the retention period expires, personal data will be securely deleted or anonymized.

 

The Purposes of Processing

Peak Power collects and processes personal data for the following purposes:

  • Providing Services: Personal data is collected to enable Peak Power to provide its services.
  • Analytics: Personal data is used for monitoring and analyzing web traffic and user behavior on the Peak Power website and application.
  • User Database Management: Personal data is managed to create user profiles, track user activities, and improve applications.
  • Managing Contacts and Sending Messages: Personal data is used to manage contact lists and send communications to users.
  • Handling Payments: Personal data is processed to facilitate payment transactions and related communications.
  • Displaying Content from External Platforms: Personal data is used to display external content and enable interaction with it.
  • Hosting and Back-End Infrastructure: Personal data is processed and stored on hosting and back-end infrastructure to support the operation of Peak Power applications.
  • Spam Protection: Personal data is analyzed to filter spam traffic and protect against spam.
  • Contacting the User: Personal data is processed to respond to user requests and inquiries.
  • Remarketing and Behavioral Targeting: Personal data is used for remarketing and behavioral targeting purposes to display targeted advertisements.

Processing and Sharing of Personal Data

Peak Power engages various services and third-party processors to support its operations. The following provides detailed information on the processing of personal data, the involved services, and the third-party processors:

  • Analytics:
    • HubSpot Analytics (HubSpot, Inc.)
    • Google Analytics (Google Inc.)
    • FullStory
    • Google Ads Conversion Tracking (Google Inc.)
    • Google Tag Manager (Google Inc.)
    • LinkedIn Ads conversion Tracking
    • Reddit Ads conversion Tracking
  • Contacting the User:
    • Mailing List or Newsletter (Hubspot)
    • Phone Contact (Peak Power Web Applications)
    • Contact Form (Hubspot)
    • Typeform (Quizzes and surveys)
  • Displaying Content from External Platforms:
    • Google Fonts (Google Inc.)
    • YouTube Video Widget (Google Inc.)
  • Handling Payments:
    • Stripe (Stripe Inc)
    • PayPal (PayPal Inc.)
    • Xero (Xero Limited)
  • Hosting and Back-End Infrastructure:
    • Amazon Web Services (AWS) (Amazon)
    • Overhaul(Hosting)
    • WPEngine (Hosting)
  • Managing Contacts and Sending Messages:
    • HubSpot Email (HubSpot, Inc.)
  • Remarketing and Behavioral Targeting:
    • AdWords Remarketing (Google Inc.)
    • Remarketing with Google Analytics (Google Inc.)
    • Reddit Ad Targeting (Reddit Inc.)
  • User Database Management:
    • HubSpot CRM (HubSpot, Inc.)
    • HubSpot Lead Management (HubSpot, Inc.)
    • Salesforce

Cookie Policy

The Peak Power website and web application use cookies to enhance the user experience and provide specific functionalities.  

The Rights of Users

Users have the following rights regarding their personal data processed by Peak Power:

  1. Right to Withdraw Consent: Users have the right to withdraw their consent to the processing of their personal data at any time.
  2. Right to Object: Users can object to the processing of their personal data based on legitimate interests or for direct marketing purposes.
  3. Right of Access: Users can request access to their personal data and obtain information about the processing activities.
  4. Right to Rectification: Users can request the correction or update of inaccurate or incomplete personal data.
  5. Right to Restrict Processing: Users have the right to restrict the processing of their personal data under certain circumstances.
  6. Right to Erasure: Users can request the erasure of their personal data, subject to legal obligations or overriding legitimate grounds.
  7. Right to Data Portability: Users can request to receive their personal data in a structured, commonly used, and machine-readable format, and transmit it to another data controller.
  8. Right to Lodge a Complaint: Users have the right to lodge a complaint with a data protection authority regarding the processing of their personal data.
  9. Your Choices: You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please click on the unsubscribe link at the bottom of the email or contact us at info@peakpowerenergy.com.

To exercise these rights or obtain further information, users can contact Peak Power using the contact details provided in this document.

Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the privacy policy of every site you visit. 

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services accessed via links on our Site. 

California’s "Shine the Light" Law

Under California Civil Code Section 1798.83 (California’s “Shine the Light” law), California residents with an established business relationship with us can request information once a year about sharing their personal information with third parties for the third parties’ direct marketing purposes. If you’d like to request more information under the California Shine the Light law and are a California resident, you can contact us using the contact information provided below.  

European Resident Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you, or otherwise to pursue our legitimate business interests. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Minors

The Site is not intended for individuals under the age of majority in their province or state of residency. 

Changes to This Privacy Notice

Peak Power reserves the right to modify or update this privacy notice at any time. Changes will be communicated through the Peak Power website, application, or other appropriate means. It is recommended to regularly review this privacy notice for the latest information. 

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Notice, data deletion, accuracy, or any other privacy practices, please contact us at: 

Peak Power

214 King St. West, Unit 308

Toronto, ON M5H 3S6

Email: Info@peakpowerenergy.com

Phone: (888) 732-5088